{"id":250149,"date":"2026-08-12T20:40:23","date_gmt":"2026-08-12T20:40:23","guid":{"rendered":"https:\/\/forum-xiaomi.com\/blog\/?p=250149"},"modified":"2026-08-12T20:40:23","modified_gmt":"2026-08-12T20:40:23","slug":"ventes-redmi-k100-pro-max-k90-lancement","status":"publish","type":"post","link":"https:\/\/forum-xiaomi.com\/blog\/smartphones\/ventes-redmi-k100-pro-max-k90-lancement\/","title":{"rendered":"Les ventes du REDMI K100 Pro Max d\u00e9passent celles du K90 au lancement"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div><p>Les <strong>ventes du REDMI K100 Pro Max<\/strong> ont atteint 150 % du niveau enregistr\u00e9 par le K90 lors de leur premier jour respectif. Lu Weibing, associ\u00e9 du groupe Xiaomi et pr\u00e9sident de l\u2019activit\u00e9 smartphones, a communiqu\u00e9 ce r\u00e9sultat. Pour approfondir ce point, consultez <a href=\"https:\/\/forum-xiaomi.com\/blog\/smartphones\/batterie-poco-f9-ultra-8050-mah\/\" title=\"Lire : POCO F9 Ultra : une batterie de 8 050 mAh pour la version mondiale ?\">POCO F9 Ultra : une batterie de 8 050 mAh pour la version mondiale ?<\/a>.<\/p>\n<aside class=\"autoactu-key-points\" style=\"border-left:4px solid #e6165d;background:#f7f7f8;padding:18px 22px;margin:24px 0;border-radius:8px\">\n<h2 style=\"margin-top:0;font-size:1.2em\">En 30 secondes<\/h2>\n<ul style=\"margin-bottom:0\">\n<li>Le REDMI K100 Pro Max a atteint 150 % du niveau de ventes du K90 lors du premier jour.<\/li>\n<li>Cette comparaison correspond \u00e0 une progression relative de 50 %, et non de 150 %.<\/li>\n<li>Le smartphone a \u00e9t\u00e9 lanc\u00e9 en Chine avec cinq configurations de m\u00e9moire.<\/li>\n<li>Les volumes absolus, les tarifs, la r\u00e9partition par version et le p\u00e9rim\u00e8tre des ventes ne sont pas pr\u00e9cis\u00e9s.<\/li>\n<\/ul>\n<\/aside>\n<p>Le nouveau mod\u00e8le r\u00e9alise donc un meilleur d\u00e9marrage que son pr\u00e9d\u00e9cesseur sur cette p\u00e9riode pr\u00e9cise. Le chiffre porte uniquement sur la premi\u00e8re journ\u00e9e de commercialisation.<\/p>\n<h2>Comment lire les ventes du REDMI K100 Pro Max<\/h2>\n<p>La formulation employ\u00e9e demande une lecture attentive. Atteindre 150 % du niveau du K90 ne signifie pas que les ventes ont augment\u00e9 de 150 %.<\/p>\n<p>Si le r\u00e9sultat du K90 correspond \u00e0 une base 100, celui du K100 Pro Max atteint 150. L\u2019\u00e9cart entre les deux mod\u00e8les est donc de 50 points sur cet indice, soit une progression relative de 50 %.<\/p>\n<p>Cette distinction \u00e9vite de surestimer la performance annonc\u00e9e. Le K100 Pro Max a r\u00e9alis\u00e9 une fois et demie le niveau de ventes de son pr\u00e9d\u00e9cesseur pendant leur premi\u00e8re journ\u00e9e respective.<\/p>\n<h2>Un lancement organis\u00e9 autour de cinq configurations<\/h2>\n<p>Le REDMI K100 Pro Max a fait ses d\u00e9buts en Chine. Il y est propos\u00e9 avec cinq configurations de m\u00e9moire, selon les informations disponibles.<\/p>\n<p>Le r\u00e9sultat communiqu\u00e9 concerne le lancement du smartphone sur ce march\u00e9. Il compare deux g\u00e9n\u00e9rations de la m\u00eame gamme, le K100 Pro Max et le K90, sur une fen\u00eatre commerciale identique. Pour approfondir ce point, consultez <a href=\"https:\/\/forum-xiaomi.com\/blog\/smartphones\/ecran-redmi-k100-pro-185-hz\/\" title=\"Lire : REDMI K100 Pro : ce que l\u2019on sait de son \u00e9cran 185 Hz\">REDMI K100 Pro : ce que l\u2019on sait de son \u00e9cran 185 Hz<\/a>.<\/p>\n<h2>Pourquoi cette comparaison avec le K90 est utile<\/h2>\n<p>Le K90 fournit un point de r\u00e9f\u00e9rence direct. Cette m\u00e9thode permet d\u2019observer l\u2019\u00e9volution du d\u00e9marrage commercial au sein de la gamme REDMI, sans comparer des appareils issus de marques ou de cat\u00e9gories diff\u00e9rentes.<\/p>\n<p>Le premier jour refl\u00e8te avant tout l\u2019accueil imm\u00e9diat du produit. Il peut mettre en \u00e9vidence une demande initiale plus forte, mais il ne d\u00e9crit pas la trajectoire des ventes sur plusieurs semaines ou plusieurs mois.<\/p>\n<p>Le r\u00e9sultat reste n\u00e9anmoins clair sur la p\u00e9riode observ\u00e9e. Pour chaque niveau de 100 attribu\u00e9 au K90, le K100 Pro Max atteint un niveau de 150.<\/p>\n<h2>Les donn\u00e9es qui limitent la port\u00e9e du r\u00e9sultat<\/h2>\n<p>La communication ne pr\u00e9cise pas le nombre d\u2019appareils vendus ni un \u00e9ventuel montant de chiffre d\u2019affaires. Elle ne d\u00e9taille pas non plus la r\u00e9partition des ventes entre les cinq configurations de m\u00e9moire.<\/p>\n<p>Les capacit\u00e9s et les tarifs de ces versions ne figurent pas dans les \u00e9l\u00e9ments transmis. Le p\u00e9rim\u00e8tre exact des canaux de vente et les horaires retenus pour d\u00e9finir la premi\u00e8re journ\u00e9e ne sont pas davantage indiqu\u00e9s.<\/p>\n<p>Le chiffre ne peut donc pas servir \u00e0 mesurer la place du K100 Pro Max sur l\u2019ensemble du march\u00e9 des smartphones. Il constitue principalement un indicateur interne entre deux lancements successifs de REDMI en Chine. Pour approfondir ce point, consultez <a href=\"https:\/\/forum-xiaomi.com\/blog\/smartphones\/serie-redmi-k100-pro-chine\/\" title=\"Lire : La s\u00e9rie REDMI K100 Pro lanc\u00e9e en Chine avec deux mod\u00e8les\">La s\u00e9rie REDMI K100 Pro lanc\u00e9e en Chine avec deux mod\u00e8les<\/a>.<\/p>\n<h2>Notre analyse du premier jour de commercialisation<\/h2>\n<p>Le seuil de 150 % traduit un avantage net face au K90 pendant la p\u00e9riode compar\u00e9e. La donn\u00e9e est simple \u00e0 comprendre d\u00e8s lors qu\u2019elle est exprim\u00e9e comme une progression de 50 %, et non comme une hausse de 150 %.<\/p>\n<p>Ce d\u00e9marrage favorable ne suffit pas \u00e0 \u00e9tablir un succ\u00e8s commercial durable. Il montre seulement que le K100 Pro Max a d\u00e9pass\u00e9 son pr\u00e9d\u00e9cesseur lors de leur premi\u00e8re journ\u00e9e respective.<\/p>\n<p>Le bilan peut ainsi \u00eatre r\u00e9sum\u00e9 sans extrapolation : REDMI annonce une avance initiale mesurable face au K90. La comparaison ne permet pas d\u2019en d\u00e9terminer les causes ni de pr\u00e9voir la suite des ventes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les ventes du REDMI K100 Pro Max ont repr\u00e9sent\u00e9 150 % de celles du K90 lors de leur premier jour respectif. Cela correspond \u00e0 un \u00e9cart de 50 %.<\/p>\n","protected":false},"author":2,"featured_media":250151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[4],"tags":[1603,1982,2340,2373,10],"class_list":["post-250149","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smartphones","tag-lancement-en-chine","tag-redmi-k100-pro-max","tag-redmi-k90","tag-ventes-de-smartphones","tag-xiaomi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ventes du REDMI K100 Pro Max : 150 % du niveau du K90<\/title>\n<meta name=\"description\" content=\"Les ventes du REDMI K100 Pro Max ont atteint 150 % du niveau du K90 au premier jour. 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